Every marketer chases it. Few can pin it down. ROMI.
Peek into the diary of a marketer decoding Return on Marketing Investment (ROMI) — through experiments, wizardly notes, and the occasional confession. Half diary, half lab — all marketing.
Almost sorcery.
“Marketing’s ROI isn’t a number you stumble upon — it’s a number you engineer. I decode the chaos, connect strategy with systems, and remind leaders that every euro must march toward growth with purpose.”
— CMO Wizard 🔮📈
ROMI Decoder’s Diary
Chasing Marketing’s Most Elusive Number
The Unfiltered Chronicles
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Quest for ROMI 